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The Dark Side of BodyGoals: How Fitness Influencers Are Promoting Unsafe Steroid Use in Nigeria

They flex. They pose. They inspire. Their bodies glisten under camera lights, their veins pop with intensity, and their captions shout “No excuses!” Thousands of Nigerian youths double-tap, repost, and rush to the gym—or worse, to the nearest supplement shop—dreaming of achieving that shredded, muscular look in 30 days or less.

But behind the likes, behind the filters, behind the glossy muscles, a dangerous trend is spreading like wildfire: the promotion and normalization of unsafe steroid use by fitness influencers.

In this blog post, we take a sobering, in-depth look at how fitness influencers are leading young Nigerians down a hazardous path—often unintentionally, sometimes knowingly. We’ll explore the health risks, the emotional manipulation, and the silent epidemic threatening not just bodies, but minds, marriages, and futures.


The Rise of the Nigerian Fitness Influencer

Social media has revolutionized how we consume information, especially health and fitness advice. In recent years, Instagram, TikTok, and YouTube have birthed a new class of Nigerian celebrities—fitness influencers.

Armed with perfect physiques and powerful camera angles, they offer workout tips, meal plans, supplement reviews, and motivational quotes. Many of them started as genuine fitness enthusiasts. But somewhere along the line, the chase for more followers, faster results, and sponsorship deals pushed some of them to a dark corner: anabolic steroid use.

The tragedy is not just that they use steroids—it’s that they glorify the results without disclosing the risks. Worse still, many imply that their gains are purely natural, setting unrealistic expectations for their audiences.


The Hidden Language of Steroid Culture

Steroids are rarely called out by name. Instead, influencers often speak in code:

  • “I’m on gear”

  • “Using some help”

  • “Enhanced”

  • “On cycle”

  • “Blasting and cruising”

  • “Supps” (used ambiguously)

Young followers, desperate to mirror the look, start researching. A quick YouTube search leads them to forums or Telegram groups where underground “coaches” offer dangerous advice, unregulated drugs, and fake prescriptions.

It’s not just in Lagos or Abuja. This trend is seeping into Enugu, Port Harcourt, Ibadan, and Benin. Teenagers and early twenty-somethings are injecting substances into their thighs and glutes—often without medical supervision or understanding the consequences.


The Psychological Toll: Chasing an Impossible Ideal

Let’s talk about what’s truly at stake here—self-worth.

Young men look at these influencers and begin to doubt themselves:

  • “Why don’t I have a six-pack after three months?”

  • “Why is my chest not popping like his?”

  • “Maybe I’m not working hard enough.”

They start pushing harder, eating less, training more. When natural gains plateau—as they eventually do—they are tempted to “try just a little enhancement.”

In many cases, it starts with a so-called “mild” cycle of testosterone enanthate or trenbolone. Then comes the rapid muscle growth, the applause from peers, the ego boost—and the addiction to the attention.

Before long, their body stops producing natural testosterone. They become dependent. Their testicles shrink. Their mood darkens. And still, they post flexing videos, feeding the cycle of deception.


Real-Life Stories: The Nigerian Faces Behind the Filters

Tobi, 26 – Abuja

“I was following this guy on Instagram—he made it look easy. After six months of gym without results, I bought a testosterone vial off a guy at the gym. I didn’t even know how to inject properly. My sperm count is now zero. My girlfriend left. I look great on the outside but I’m broken inside.”

Ikenna, 30 – Enugu

“I started taking steroids to stay relevant on TikTok. People expect you to look pumped 24/7. I’m now battling high blood pressure and chest pains. If I stop the steroids, I deflate and feel depressed. It’s like being trapped.”

These stories are not rare. Infertility clinics, cardiology units, and mental health centers in Nigeria are seeing a rise in young male patients with complications linked to unregulated steroid use—all inspired by social media pressure.


Health Risks Influencers Don’t Talk About

Let’s be very clear: anabolic steroids are not vitamins. They are powerful synthetic hormones that alter your body’s entire system. Here are some of the health risks they pose:

1. Infertility

Steroids shut down your natural testosterone production, leading to reduced sperm count, testicular atrophy, and in some cases, irreversible infertility.

2. Gynecomastia (Male Breast Growth)

When excess testosterone converts into estrogen, it causes fat accumulation in the chest—embarrassing and emotionally damaging.

3. High Blood Pressure and Heart Disease

Steroids thicken your blood and raise LDL cholesterol. Combined with intense workouts, this puts enormous strain on the heart.

4. Liver and Kidney Damage

Especially from oral steroids, which are toxic to the liver. Many Nigerian youths are unknowingly damaging these vital organs.

5. Mood Disorders and Aggression

Known as "roid rage," users may suffer from depression, anxiety, paranoia, and violent outbursts.

6. Hormonal Imbalance

Stopping steroids abruptly can cause crashes—leading to fatigue, loss of libido, and even erectile dysfunction.


The Legal and Ethical Problem

Steroids are not legally permitted for non-medical use in Nigeria. Yet they are sold freely in some gyms, black-market pharmacies, and even online stores without regulation. Influencers encouraging their use—whether directly or by omission—are complicit in endangering lives.

Even worse, some influencers sell fake supplement brands allegedly “natural” but spiked with hidden steroids to give faster results. The victims? Young men who trust them blindly.


Why Influencers Do It

Let’s not demonize every fitness influencer. Many are honest, hardworking, and natural. But those who cross the line often do so for:

  • Followers and validation

  • Sponsorship deals with shady supplement companies

  • Quick aesthetic results

  • Peer competition within the influencer circle

In some cases, they regret their choices but feel stuck. Their brand identity is tied to their look, and stopping the drugs would mean shrinking, losing engagement, and possibly losing income.


A Wake-Up Call for the Nigerian Youth

It’s time for a reality check.

That influencer you're idolizing? He might be risking his fertility, mental health, and life span—for likes.

You don’t have to walk that road.

You can build a strong, healthy body naturally. Yes, it takes time. Yes, it requires discipline. But the results are real, lasting, and safe.

Choose the long road over the shortcut. Choose health over hype. Choose your future over filters.


What Can Be Done?

🔹 For Social Media Platforms

Platforms like Instagram, TikTok, and YouTube must take down content that promotes or glamorizes steroid use, especially without disclaimers.

🔹 For Influencers

If you're using enhancements—disclose it. Better still, stop. Your real influence lies in honesty and authenticity, not deception.

🔹 For the Government

NAFDAC and the Ministry of Health must regulate supplement imports and crack down on black-market steroid sales. Public education campaigns should be launched on the risks of steroid abuse.

🔹 For Parents and Mentors

Talk to your sons. Teach them that manhood is more than muscles. Listen to their insecurities and help them build confidence from the inside out.

🔹 For Gym Owners

Stop allowing shady dealers to push products in your spaces. Create an environment that celebrates natural gains and safe training.


What Healthy Alternatives Exist?

If you’re trying to improve your physique or testosterone levels naturally, here are some safe, science-backed alternatives:

  • Creatine: Improves performance and may raise DHT

  • Taurine: Supports hormonal and cardiovascular health

  • Boron: Boosts free testosterone naturally

  • Zinc & Vitamin D: Critical for testosterone production

  • Resistance Training + Sleep + Clean Diet: The golden trio for natural muscle and hormone health


Closing Thoughts: From Muscle Mania to Mental Clarity

Influencer culture has power. It can motivate. It can uplift. But when it strays into deception and danger, it must be called out.

To every Nigerian man scrolling through fitness pages, hear this:

You are more than your biceps. Your worth is not your abs. Your future is more important than your flex.

Let’s reclaim our bodies the right way—naturally, sustainably, and wisely. The strongest men aren’t those with the biggest arms—they are those who choose health over hype.


Need help or guidance on safe natural supplements and workout plans? 

Send us an email 

chenkovwellness@gmail.com

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